Arming Yourself with the Marketing Basics

My Space, blogs, Yahoo loops, live chats, websites…

An author has an arsenal of options available to them—so choose your weapon.

The best advice I can give you is to do something you enjoy. If you’ve never been a blogger, don’t enjoy visiting and posting on other blogs, then don’t start a blog. If you don’t like a lot of email in your inbox, then posting to yahoo loops isn’t for you. The Internet is limitless in its reach, but it can also be overwhelming. Don’t try to do everything, but plan the best use of those marketing minutes. And if something isn’t working for you, move on. You can easily take the pleasure out of writing by trudging through promotion hell.

So starting with the basics

· A signature line – Every email you send is an opportunity to tell someone about your book. However, don’t overwhelm your contact. A simple signature line will include your name, website, and perhaps the title of your current release. If you don’t have a website, use your publisher’s website, but make the website link to your book buy page.

· Blogs – Blogs are free and easy to use, but the important aspect is to be consistent and be persistent. It takes time to build a readership.

· Websites – They should do more than look good. Most authors have a website, but are you using yours as a promotional tool? It’s nice to have photos, signing dates, release information and buy buttons. But your website can do more. Showcase your talents. This is a reader’s first taste of your work. Give them excerpts and give them a reason to return. One option would be to offer a free short story to anyone who signs a guestbook. Hold monthly contests. This is a great way to start building a mailing list. Also, update your page. New reviews, new releases, any news should be posted.

· My Space – A promotional juggernaut, but it doesn’t have to be a huge time drain. Check your page once a week, spend thirty minutes a week requesting friends and utilize the features. One of the things My Space can do is increase your presence in a Google or Yahoo search. But in order for it to work you need to post on other My Space pages and have “friends” post on yours. Some important things to think about when setting up your page. Use as many key words about your writing in your heading and in your content as you can. For example, if you write suspense, when someone does a My Space search for an author who writes suspense, you want your name to pop up. Suspense, author, romance, and any other word that helps distinguish your work—these are key words that need to be in your profile. If MySpace is your marketing tool, make sure it is working for you.

· Live chats – Many review sites have chat rooms and many publishers have chats. The Wild Rose Press holds a weekly chat in their website chat room on Tuesday nights at 9 pm ET. These are great places to meet readers. When hosting a live chat, be sure to let your author personality show through. If you write romantic comedy, you’ll want that light jovial tone to come across. This is a way to let readers get to know you the author.

· Yahoo loops – Do you start your own or work with what’s out there? Once again this boils down to time. Most review sites and publishers have Yahoo loops for promoting your books. However, I think one of the best solutions is combining forces. If you’re going to start a loop, ask a few fellow authors, writing in similar genres, to join you. Then you aren’t alone in keeping the loop active. (I also think this is a good idea for starting new blogs.)

· Twitter, Bebo, Facebook, the list is endless. These sites are very user friendly. These sites are also free. Like all public venues, it is important to make a strong professional page.

However you choose to market your work, be sure it reflects you as a writer. Think about whether you want hot, nearly naked men on your website if you write inspirational romance. When someone visits your website or other promotional spot, they should instantly recognize your brand. Branding helps a reader understand who you are as a writer and what they can expect from your books regardless of the genre.

Lisa Dawn

Marketing Director

The Wild Rose Press

http://www.thewildrosepress.com/

White Rose Publishing

http://www.whiterosepublishing.com/

Editor Craving - Diana Carlile - The Wilder Roses

The Editor – The wielder of the dreaded rejection letter, but also the maker of an author’s dreams and she holds the weapon that is the red pen.

We all know that in order to take our writing from a good story to a published book, we need an editor. But who is she exactly and what does she do?

Today, to satisfy our editor cravings, we have The Wild Rose Press, Scarlet Rose, Senior Editor Diana Carlile in the hot seat.

Diana is my editor and I can tell you, she wields her red pen and creates magic with my words. She is also Liza and Desiree's editor so we are very excited to have her here today.

Diana, thank you for sharing your time and knowledge with us today.

Thanks for having me, KyAnn.

Tell us about the Wild Rose Press or The Wilder Roses to be exact.

I see on the Wilder Roses website that the Scarlet Rose line publishes many genres. As the senior editor, you must watch for what will work in the ever-changing erotic market. Are you looking for anything specific now? And do you have particular personal preferences?

Well, I love a good m/f/m ménage. Cowboys are always hot. I’d like to see more interracial (African American males would be nice) submissions and of course, a ménage with two delicious men catering to one lucky woman is welcome. Also futuristic/fantasies. And did I mention ménage?

What do you think about the current erotic historical market? What time periods or settings are you looking for?

Regency is a great era, but we also see a lot of Scottish medieval. Westerns are on the rise. My guess is that cowboys, both past and present, know how to give a gal a wild ride. Any historic time period works for us, but I believe the above mentioned are the most popular.

The Wilder Roses publishes several popular series. Can you tell us about Destination Pleasure?

These are Rosette length stories (7500 to 20,000 words) in which an American heroine is on vacation or working in a foreign country and encounters erotic pleasure with a hot foreign hero. The hero can be American but with ties to the destination.

And the Cougar Club?

Titles of all length accepted should contain the theme of older woman/younger man. The age difference must be within fifteen years.

How many books do you publish per month?

We publish one title per week every Friday. Holiday titles release on Wednesdays.

Is there any story line that you feel has been over written? A story that you don’t want to see again because you’ve already had ten cross your desk this month written about the same thing.

I love all types of stories, but the heroine who is an author or photographer, which allows her the freedom to go anywhere and settle with the hero anywhere has become too convenient. That doesn’t mean I would reject a great story simply because the heroine is an author/reporter/etc. I’d just prefer the conflict that comes with a profession that might make it more difficult for the h/h to stay together.

Is there any advice you can give to a new author looking to publish with The Wild Rose Press?

Make sure your manuscript has been proofed, run a spell check, and check the Wild Rose Press submission guidelines for the line you are targeting.
(submission guidelines)
For Scarlet, make sure you write a romance with highly erotic sex scenes. Be aware there is a difference between erotic romance and erotica. If you aren’t sure what that means, you can check out our Scarlet Free Reads in the Wilder Rose Bookstore. www.TheWilderRoses.com

Thank you for stopping by today, Diana. Now let’s go grab a cyber cocktail.

And if anyone would like to share sexy male cock-tales. Stop by www.groups.yahoo.com/group/thewilderroses for Friday night cock-tales.